07 Jan AgLearn + Marketing Cloud: Accessibility in Action
Within the U.S. Department of Agriculture (USDA), the AgLearn program plays a critical role in providing learning and training opportunities to USDA employees, partners, and stakeholders. Housed within the Office of the Chief Information Officer (OCIO), AgLearn supports thousands of users with essential training content, compliance modules, and resources.
When AgLearn began using Salesforce Marketing Cloud Engagement, they had a key requirement: ensuring that all digital touchpoints met Section 508 accessibility standards. As a public sector entity, USDA must provide equitable access to all individuals, including those with visual, auditory, and mobility disabilities.
That’s where Offprem Technology stepped in.
Building an Accessible Preference Center and Signup Form
Offprem partnered with AgLearn to design and configure a Custom Preference Center and signup form within Marketing Cloud. These solutions give users control over the types of communications they receive, while also ensuring the platform complies with accessibility requirements.
Some of the custom enhancements included:
Alternative text for screen readers – making sure that users who rely on assistive technology can fully understand content and images.
Keyboard focus for error messages – ensuring screen readers and keyboard-only users are guided directly to fields that need correction.
Left alignment of text – improving readability for users with cognitive or visual processing differences.
High color contrast – allowing users with visual impairments to easily read text
These enhancements not only meet 508 compliance standards, but also reflect USDA AgLearn’s broader mission to create inclusive, accessible digital experiences for all.
A Final Product That Puts Accessibility First
The result is a streamlined, accessible experience that empowers AgLearn users to opt in and choose the communications they want to receive. Below is an example of the custom-built Preference Center created in Salesforce Marketing Cloud Engagement:
Why It Matters
For a public sector program like AgLearn, accessibility isn’t optional—it’s essential. By partnering with Offprem Technology, AgLearn was able to leverage the flexibility of Salesforce Marketing Cloud Engagement while ensuring that communications respect and include all users.
This project is a model for how government organizations can use modern technology platforms while remaining aligned with accessibility laws and best practices.
✅ Public sector organizations can rely on Offprem Technology to deliver accessible, compliant, and effective communications with Salesforce Marketing Cloud Engagement. Contact Offprem today to learn how we can help your agency get started.