17 Jul Create a Smarter Subscriber Experience
Give Subscribers Control with Offprem’s Out-of-the-Box Preference Center for Marketing Cloud Engagement
In the age of personalized communication, giving subscribers control over what content they receive is no longer optional—it’s expected. That’s why Offprem is proud to offer a powerful out-of-the-box preference and opt-out center built specifically for Salesforce Marketing Cloud Engagement.
This ready-to-deploy solution helps organizations stay compliant with CAN-SPAM regulations by allowing users to globally opt out of email communications—but it goes a step further. Rather than forcing subscribers into an “all-or-nothing” decision, the Offprem preference center lets them opt in or out of specific newsletters or email types. The result? Better subscriber experiences, stronger engagement rates, and fewer full opt-outs.
Why Choose Offprem’s Preference Center?
Offprem’s solution provides major advantages over the standard Salesforce out-of-the-box setup, making it a smart investment for any organization using Marketing Cloud Engagement.
✅ Built-in Compliance with CAN-SPAM
Subscribers can opt out of all emails, meeting legal requirements and best practices.
✅ Granular Preference Management
Let your audience control what they receive. Whether it’s newsletters, event announcements, or promotions, users can pick and choose the content that matters to them—without unsubscribing entirely.
✅ Custom Branding, No Coding Required
Your preference center can reflect your brand’s unique look and feel. Easily update logos and branding through Marketing Cloud Content Builder—no developer required.
✅ Easily Add or Remove Preferences
Adding a new preference option? Just update a row in a Data Extension—no need to edit code or rebuild anything.
✅ Integrated with Salesforce CRM
The Offprem preference center solution seamlessly maps preferences to boolean fields in CRM—regardless of send method. Preferences selected by subscribers update checkbox fields on the Salesforce Contact, Lead, or Person Account record, creating a true 360-degree view of your customer.
Real-World Success: Seneca Park Zoo Society
One of the organizations leveraging this solution is Seneca Park Zoo Society (SPZS). Their custom preference center—designed and implemented by Offprem—features subscription options such as:
- Member Newsletters
- Event Announcements
- Promotions
- Weekly Zoo Updates
When a subscriber updates their preferences, the associated fields in Salesforce CRM are immediately updated. This real-time syncing not only enhances reporting and segmentation—it empowers SPZS to send more relevant, targeted communications.
SPZS has partnered with Offprem across multiple projects and rated their experience an outstanding 4.7/5 in a customer satisfaction survey.
A Better Preference Center, Backed by Experts
With Offprem’s out-of-the-box solution, you’re not just getting a form—you’re getting a branded, flexible, CRM-integrated experience for your subscribers, backed by a team that understands Marketing Cloud Engagement inside and out.
Ready to give your subscribers the power to choose and reduce full opt-outs? Contact Offprem today to see how we can implement a better preference center for your brand.