29 Jul Hitting a Hole In One with Loyalty
How Offprem delivered a Winning Loyalty Solution for Dunlop Sports Americas
At Offprem, we believe in helping brands not just participate, but dominate their market. That’s why we’re incredibly proud of the work we’ve done with Dunlop Sports Americas. This client, a true leader in their space, understood that building a powerful connection with their community goes beyond just selling products – it’s about fostering unwavering loyalty.
Together, we’ve launched a game-changing customer loyalty solution powered by Salesforce Marketing Cloud Engagement and Yotpo, the leading retention marketing platform. In today’s fast-moving digital landscape, delivering personalized, timely customer experiences is critical. This isn’t just about sending emails; it’s about creating a dynamic, responsive ecosystem that celebrates every customer interaction.
The Playbook: Three Winning Loyalty Journeys
Our solution for this client centers around three highly effective loyalty journeys, meticulously crafted in Marketing Cloud Engagement and fueled by real-time data from Yotpo:
- The “You’ve Been Referred!” Journey: YOTPO instantly notifies Marketing Cloud Engagement via API when a loyalty member refers a friend. Within moments, the referred athlete will receive a special discount offer to use on their first purchase! The email also educates the prospective customer on the highlights of the brand and products.
- The Referral Redemption Journey: When someone makes a purchase using a loyalty member’s unique referral link, YOTPO instantly notifies Marketing Cloud Engagement via API. This triggers a personalized journey to celebrate their advocacy! We can send immediate thank-you emails and even provide bonus loyalty points – all designed to reward their efforts and encourage more shares.
- The Reward Earned Journey: The moment a customer earns a reward through Yotpo, Marketing Cloud springs into action. This API integration allows us to trigger timely communications, such as notifications about their newly available reward, or reminders to redeem their points. This ensures customers are aware of their benefits and encouraged to re-engage with the brand.
The Results: Integration, Personalization, and Growth
This integrated solution showcases the power of combining best-in-class platforms with strategic consulting. By seamlessly connecting Yotpo and Salesforce Marketing Cloud Engagement, our client now has:
- Real-time responsiveness: Immediately acting on key loyalty events.
- Deep personalization: Tailoring communications and offers based on individual customer actions.
- Automated efficiency: Scaling loyalty programs without manual heavy lifting.
- Increased customer lifetime value: By nurturing relationships and encouraging repeat engagement.
We truly commend Dunlop Sports Americas for their forward-thinking vision and commitment to customer excellence. Their dedication to building a strong community and investing in powerful solutions like this sets them apart. At Offprem, we’re thrilled to be their partner in achieving these remarkable results.
Ready to transform your customer engagement and build unshakeable brand loyalty? Contact Offprem today and let’s tee off your winning strategy!