02 Jan Salesforce Data 360 unlocks your Snowflake data for Marketing and Advertising
Introduction
You’ve made the investment. Your Snowflake data warehouse is live and consolidating valuable data from across your business: CRM; product; finance; support; and beyond. Your BI teams are already running reports, building dashboards, and answering critical business questions.
But there’s a common gap we see again and again:
That rich Snowflake data isn’t being activated for marketing and advertising.
If your teams are struggling to turn centralized data into targeted audiences, personalized campaigns, and measurable advertising outcomes, you’re not alone.
The Opportunity
If Snowflake is your system of record and you want to leverage that data for marketing and advertising, Salesforce Data 360 can be a powerful solution.
For organizations already using Salesforce marketing platforms, such as Salesforce Marketing Cloud Engagement (SFMCE) or Salesforce Marketing Cloud Account Engagement (SFMCAE), Data 360 accelerates time to value even further. It provides a direct path to activate Snowflake data inside the tools your marketing teams already rely on.
And if you’re evaluating these platforms, Data 360 can be the missing link that makes Snowflake data usable from day one.
Salesforce Data 360 also connects directly to major advertising platforms, enabling:
– Measurement and performance insights
– Audience creation and activation
– Cross-channel campaign execution
Data 360 Data Federation
Salesforce Data 360 offers multiple approaches to federating Snowflake data, each designed for different use cases, performance needs, and cost models.
1. Live Query Federation – Query Snowflake data in real time, without storing a copy in Data 360. Ideal for use cases where freshness matters and duplication is unnecessary.
2. Accelerated Query Federation – Cache Snowflake data within Data 360 on a defined schedule to improve performance and reduce query latency.
3. File Federation – Use Snowflake metadata to create virtual tables for large-scale batch processing and high-volume data needs.
Once federated, Data 360 enables teams to:
– Perform identity resolution
– Create calculated insights
– Build segments and audiences
– Activate data across marketing and advertising channels
All without heavy data movement or unnecessary replication.
How Offprem Technology Helps
At Offprem Technology, we’ve helped clients quickly unlock business value from their Snowflake data lakes using Salesforce Data 360.
We work with teams to:
– Avoid over-engineering and unnecessary cost
– Select the right federation approach
– Align data models with marketing use cases
– Activate audiences efficiently and responsibly
Want To Go Deeper?
If you’re interested in the more details, Salesforce provides helpful resources on:
Zero Copy Data Federation
Conclusion
Salesforce Data 360 enables organizations to activate Snowflake data for marketing and advertising, often without replicating it into yet another storage layer.
If you’re ready to turn your Snowflake investment into a true growth driver, Offprem Technology can help you get there faster.
Reach out to our team to start the conversation.