Author: Meghan Matt

30 Dec Einstein Send Time Optimization 201

Posted at 15:06h in Salesforce Marketing Cloud by Meghan Matt

In our last blog post, Einstein Send Time Optimization 101, we went over how to activate the tool and how to publish your first send utilizing the feature. Now, Einstein Send Time Optimization (STO) is set up and the emails have gone out that utilize...

30 Dec Einstein Send Time Optimization 101

Posted at 10:18h in Salesforce Marketing Cloud by Meghan Matt

Einstein is a collection of Salesforce AI product features across their products. Each Einstein product offered in Marketing Cloud Engagement deserves its own blog post. Today, I’m going to deep dive into Einstein Send Time Optimization (STO) for email. Einstein Send Time Optimization determines the...

11 Oct Sending from Private Domains in Marketing Cloud Engagement

Posted at 08:01h in Salesforce Marketing Cloud by Meghan Matt

If you are sending emails from Marketing Cloud then you know the importance of having the Sender Authentication Package (SAP) configured to ensure authentication, branding, and use of reply mail management. And if you are not familiar with the benefits of the SAP, then I...