Salesforce Marketing Cloud

Automation in Marketing Cloud Automation in Marketing Cloud can be accomplished in two different tools: Automation Studio (clever name) and Journey Builder. So, what are they? And how do they differ? Why have two automation tools at all - isn't that redundant? What is Automation Studio? Automation...

“Web Tracking” can refer to quite a few things, but most often, it relates to being able to take action based on a user’s behavior on a website. This could include; which pages they land on, the duration they’re on those pages, even where their...

Have you been hearing the term SSL lately and don’t know what it is? Are your emails and messages not being delivered properly? Are your customers receiving a “NOT SECURE” message when trying to access your site? Well then, it may be time to make...