Salesforce Marketing Cloud

07 Feb Automation Studio vs Journey Builder

Posted at 09:30h in Salesforce Marketing Cloud by Casey

Automation in Marketing Cloud Automation in Marketing Cloud can be accomplished in two different tools: Automation Studio (clever name) and Journey Builder. So, what are they? And how do they differ? Why have two automation tools at all - isn't that redundant? What is Automation Studio? Automation...

14 Oct Sender Authentication Package(SAP) – What is it and do I need it?

Posted at 17:45h in Salesforce Marketing Cloud by Seraphima Mixon

What is a Sender Authentication Package (SAP)? A Sender Authentication Package is a SKU that is made up of 4 distinct products: A Dedicated IP AddressA Private Domain Account Branding (Link Wrapping)Reply Mail Management (RMM) The combination of these four products allows for verified, authenticated sending in a way...

18 May Web Tracking in Marketing Cloud

Posted at 16:19h in Salesforce Marketing Cloud by Seraphima Mixon

“Web Tracking” can refer to quite a few things, but most often, it relates to being able to take action based on a user’s behavior on a website. This could include; which pages they land on, the duration they’re on those pages, even where their...

04 May SSL Certificates

Posted at 19:06h in Salesforce Marketing Cloud by Seraphima Mixon

Have you been hearing the term SSL lately and don’t know what it is? Are your emails and messages not being delivered properly? Are your customers receiving a “NOT SECURE” message when trying to access your site? Well then, it may be time to make...