In our last blog post, Einstein Send Time Optimization 101, we went over how to activate the tool and how to publish your first send utilizing the feature. Now, Einstein Send Time Optimization (STO) is set up and the emails have gone out that utilize...
Einstein is a collection of Salesforce AI product features across their products. Each Einstein product offered in Marketing Cloud Engagement deserves its own blog post. Today, I’m going to deep dive into Einstein Send Time Optimization (STO) for email. Einstein Send Time Optimization determines the...
In today’s digital landscape, email marketing remains one of the most effective ways to engage with customers and drive conversions. However, ensuring that your emails actually reach their intended recipients is crucial. This is where IP warming comes into play. In this blog, we’ll discuss...
Unlocking Potential: How HLS Organizations can Embrace Journey Builder for Enhanced Patient Engagement In the ever-evolving landscape of healthcare, building strong relationships with patients is more critical than ever. Health and Life Sciences (HLS) organizations are turning to innovative marketing campaigns powered by Journey Builder to...
If you are sending emails from Marketing Cloud then you know the importance of having the Sender Authentication Package (SAP) configured to ensure authentication, branding, and use of reply mail management. And if you are not familiar with the benefits of the SAP, then I...
An Overview of Tracking and Guidance on Upcoming Changes Opens. Clicks. Deliverability. Bounces. Unsubscribes. There are a variety of measurements of the success of an email campaign that depend upon these key pieces of engagement data. What trends in our sending behavior do we see recently based...
How Waterfall Segmentation in Salesforce Data Cloud Can Elevate Your Marketing Strategy In the ever-evolving landscape of digital marketing, precision and personalization are key. Enter Salesforce Data Cloud's waterfall segmentation—an innovative approach that takes customer segmentation to new levels by precisely targeting your audience. Here's why...
In today's world, every person and every business has data in more than one system. Sometimes those systems communicate effectively and seamlessly. Sometimes they don't. But what is an API (Application Programming Interface) and how does that come into play? What is an integration platform and...
Offprem is pleased to announce that we are joining Provisio Partners at the Human Services Hub at Dreamforce. Provisio and Offprem will bring together Nonprofit organizations, Philanthropies, Social Sector Agencies, and Ecosystem Partners for a day of education and collaboration. About Provisio Provisio exclusively serves social and...
Understanding the Synergy Between Data Cloud and MuleSoft: Key Differences and Use Cases In the ever-evolving landscape of data management, businesses are increasingly seeking ways to streamline and enhance their data ecosystems. Two pivotal tools in this realm are Salesforce Data Cloud and MuleSoft. While both...