Looking to engage your fans instantly based on their interactions with your brand? Salesforce Marketing Cloud Engagement (SFMCE) offers a seamless way to send real-time emails using its triggered API, perfect for both transactional and commercial communications. Imagine your website serves as the central touchpoint for...
Keeping your fans engaged is key to increasing ticket sales, and Salesforce's Einstein Engagement Scoring can help you do just that. This AI-powered tool analyzes past interactions and predicts how likely someone is to open, click, or engage with your emails. With this insight, you...
At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re sharing findings from our work with several membership driven nonprofit organizations and the marketing journeys we have helped them build leveraging the Salesforce Marketing Cloud...
In our last blog post, Einstein Send Time Optimization 101, we went over how to activate the tool and how to publish your first send utilizing the feature. Now, Einstein Send Time Optimization (STO) is set up and the emails have gone out that utilize...
Einstein is a collection of Salesforce AI product features across their products. Each Einstein product offered in Marketing Cloud Engagement deserves its own blog post. Today, I’m going to deep dive into Einstein Send Time Optimization (STO) for email. Einstein Send Time Optimization determines the...
In today’s digital landscape, email marketing remains one of the most effective ways to engage with customers and drive conversions. However, ensuring that your emails actually reach their intended recipients is crucial. This is where IP warming comes into play. In this blog, we’ll discuss...
Unlocking Potential: How HLS Organizations can Embrace Journey Builder for Enhanced Patient Engagement In the ever-evolving landscape of healthcare, building strong relationships with patients is more critical than ever. Health and Life Sciences (HLS) organizations are turning to innovative marketing campaigns powered by Journey Builder to...
If you are sending emails from Marketing Cloud then you know the importance of having the Sender Authentication Package (SAP) configured to ensure authentication, branding, and use of reply mail management. And if you are not familiar with the benefits of the SAP, then I...
An Overview of Tracking and Guidance on Upcoming Changes Opens. Clicks. Deliverability. Bounces. Unsubscribes. There are a variety of measurements of the success of an email campaign that depend upon these key pieces of engagement data. What trends in our sending behavior do we see recently based...
How Waterfall Segmentation in Salesforce Data Cloud Can Elevate Your Marketing Strategy In the ever-evolving landscape of digital marketing, precision and personalization are key. Enter Salesforce Data Cloud's waterfall segmentation—an innovative approach that takes customer segmentation to new levels by precisely targeting your audience. Here's why...