Offprem Blog | Salesforce Consultant Advice and News

11 Sep Data Cloud & Mulesoft Synergy

Posted at 10:07h in Data Cloud by Offprem Technology

Understanding the Synergy Between Data Cloud and MuleSoft: Key Differences and Use Cases In the ever-evolving landscape of data management, businesses are increasingly seeking ways to streamline and enhance their data ecosystems. Two pivotal tools in this realm are Salesforce Data Cloud and MuleSoft. While both...

05 Sep Engagement Scoring with Salesforce Data Cloud

Posted at 14:18h in Data Cloud, Salesforce Marketing Cloud by Jason Meketa

Engagement Scoring with Salesforce Data Cloud: A Success Story with Team RWB At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re highlighting a compelling case study on how Team Red, White & Blue (Team RWB),...

14 Jul Sender Authentication Package(SAP) – What is it and do I need it?

Posted at 17:45h in Salesforce Marketing Cloud by Seraphima Mixon

What is a Sender Authentication Package (SAP)? A Sender Authentication Package is a SKU that is made up of 4 distinct products: A Dedicated IP AddressA Private Domain Account Branding (Link Wrapping)Reply Mail Management (RMM) The combination of these four products allows for verified, authenticated sending in a way...

07 Jun Automation Studio vs Journey Builder

Posted at 09:30h in Salesforce Marketing Cloud by Bill Cobb

Automation in Marketing Cloud Automation in Marketing Cloud can be accomplished in two different tools: Automation Studio (clever name) and Journey Builder. So, what are they? And how do they differ? Why have two automation tools at all - isn't that redundant? What is Automation Studio? Automation...

31 Dec Offprem Technology is Now a Salesforce Summit Partner

Posted at 17:50h in Offprem Announcements by Seraphima Mixon

We are honored + excited to announce Offprem has recently been made a Summit Partner, which is the Salesforce Consultant Partner Program’s highest ranking tier!...

05 Aug Ensure a Successful Project Go-Live

Posted at 15:25h in Salesforce Implementation Partners by Seraphima Mixon

Once your discovery is complete, meaning that your product has been configured and tested, it is time to get your platform active. This is done in the “Go-Live” stage and is the final step of the project. To help make the process as smooth and...

18 May Web Tracking in Marketing Cloud

Posted at 16:19h in Salesforce Marketing Cloud by Seraphima Mixon

“Web Tracking” can refer to quite a few things, but most often, it relates to being able to take action based on a user’s behavior on a website. This could include; which pages they land on, the duration they’re on those pages, even where their...

04 May SSL Certificates

Posted at 19:06h in Salesforce Marketing Cloud by Seraphima Mixon

Have you been hearing the term SSL lately and don’t know what it is? Are your emails and messages not being delivered properly? Are your customers receiving a “NOT SECURE” message when trying to access your site? Well then, it may be time to make...

business professional frustrated at desk

27 Aug Why did we decide to use Salesforce again?

Posted at 10:59h in Salesforce Implementation Partners by Casey

Halfway through Salesforce implementation, a lot of companies and professionals feel this question creep into the back of their minds. After hours of trying to get Salesforce to bend to their will and actually work as a business tool, some people start to wonder why...

20 Aug The Problem with Salesforce Might Be Your Data

Posted at 10:51h in Salesforce Implementation Partners, Salesforce Sales Cloud by Casey

A new survey published last month found that 54% of Salesforce user respondents reported that application and data source integration is their most pressing challenge. In addition, 63% stated integration difficulties resulted in slower Salesforce performance. Although people find challenges when working with Salesforce, in...