21 Mar Engaging Fans in Real-Time with SFMCE Email Automation
Looking to engage your fans instantly based on their interactions with your brand?
Salesforce Marketing Cloud Engagement (SFMCE) offers a seamless way to send real-time emails using its triggered API, perfect for both transactional and commercial communications.
Imagine your website serves as the central touchpoint for fan interactions—like entering a contest for an exclusive event. To enhance the user experience, you’d likely need three key email communications:
- Entry Confirmation Email: Instantly sent after a submission to validate that the entry was received and is under consideration. This ensures clarity for all participants, whether they submit once or multiple times.
- Winner Notification Email: Notifies winners with congratulations and step-by-step instructions on claiming their prize.
- Non-Winner Email: Shares the results with non-winners, while also offering promotions or additional engagement opportunities to maintain brand connection.
How Does SFMCE Enable This? Two essential components drive real-time email execution: Event Triggers (which determine when an email is sent) and Data Pushes (which ensure SFMCE has accurate recipient details and content).
Real-time messaging typically relies on APIs, whether through built-in integrations, single API calls, or streamlined custom solutions. SFMCE provides three primary methods for triggering real-time emails:
- Triggered Send (for immediate, event-based sends)
- Transactional Messaging API (ideal for one-to-one transactional emails)
- API-Triggered Journeys (for dynamic, multi-step email automation)
While all these methods send messages immediately, the ideal choice depends on your particular scenario and automation needs.
For the winner and non-winner emails, you have several execution options beyond API triggers:
- API-Triggered Emails: Sent directly from the system storing contest entries
- Scheduled Automated Sends: Pre-scheduled based on stored entrant data
- Manual Sends: Manually triggered through SFMCE’s interface
- Data Extension Imports: Uploading and sending emails manually from SFMCE
By leveraging SFMCE’s capabilities, you can create a seamless, real-time fan engagement experience while optimizing your email strategy for better participation and brand loyalty.
If you’re interested in learning more please reach out to our team!