Casey, Author at Offprem Technology

07 Feb Automation Studio vs Journey Builder

Posted at 09:30h in Salesforce Marketing Cloud by Casey

Automation in Marketing Cloud Automation in Marketing Cloud can be accomplished in two different tools: Automation Studio (clever name) and Journey Builder. So, what are they? And how do they differ? Why have two automation tools at all - isn't that redundant? What is Automation Studio? Automation...

13 Apr Employee Spotlight: Linnéa Madsen

Posted at 23:20h in Employee Spotlight by Casey

Linnéa Madsen, Solutions Architect at Offprem, is a marketer and coder with experience primarily in startups and tech companies. She steered her love of theoretical economics toward a practical application in marketing, working on digital campaigns while based both in the US and abroad. As...

business professional frustrated at desk

27 Aug Why did we decide to use Salesforce again?

Posted at 10:59h in Salesforce Implementation Partners by Casey

Halfway through Salesforce implementation, a lot of companies and professionals feel this question creep into the back of their minds. After hours of trying to get Salesforce to bend to their will and actually work as a business tool, some people start to wonder why...

20 Aug The Problem with Salesforce Might Be Your Data

Posted at 10:51h in Salesforce Implementation Partners, Salesforce Sales Cloud by Casey

A new survey published last month found that 54% of Salesforce user respondents reported that application and data source integration is their most pressing challenge. In addition, 63% stated integration difficulties resulted in slower Salesforce performance. Although people find challenges when working with Salesforce, in...

group of professionals working on salesforce implementation

13 Aug 5 Traits of a Great Salesforce Partner

Posted at 14:51h in Salesforce Implementation Partners by Casey

Choosing a partner for anything in life is a big decision. The word partner holds a lot of weight. Regardless of what you’re doing that requires a partner, they have to be someone you can trust and depend on. We take the title of partner...

Author: Casey

07 Feb Automation Studio vs Journey Builder

13 Apr Employee Spotlight: Linnéa Madsen

27 Aug Why did we decide to use Salesforce again?

20 Aug The Problem with Salesforce Might Be Your Data

13 Aug 5 Traits of a Great Salesforce Partner