Jason Meketa, Author at Offprem Technology

19 Aug Custom Reporting in Salesforce Marketing Cloud Engagement: Unlocking Advanced Insights

Posted at 12:25h in Salesforce Marketing Cloud by Jason Meketa

The Opportunity Salesforce Marketing Cloud Engagement (SFMCE) is a powerhouse for multi-channel marketing (email, SMS, and beyond). With every message sent, the platform automatically captures essential engagement data like opens, clicks, and unsubscribes. But what if you need to go further? If your organization already uses an external...

07 Jul Leveraging Google Analytics and Salesforce Marketing Cloud Engagement

Posted at 19:12h in Salesforce Marketing Cloud by Jason Meketa

Introduction We live in an online world and as we know our organization’s web site traffic is an important set of data when trying to engage with our email and SMS subscribers. Yet regardless of the industry so many organizations have not properly taken the time...

Engaging Fans in Real-Time with MCE Email Automation

21 Mar Engaging Fans in Real-Time with SFMCE Email Automation

Posted at 10:12h in Retail & Consumer Goods, Salesforce Marketing Cloud by Jason Meketa

Looking to engage your fans instantly based on their interactions with your brand? Salesforce Marketing Cloud Engagement (SFMCE) offers a seamless way to send real-time emails using its triggered API, perfect for both transactional and commercial communications. Imagine your website serves as the central touchpoint for...

19 Mar Using Einstein AI to Boost Fan Engagement and Sell More Tickets

Posted at 10:33h in Retail & Consumer Goods, Salesforce Marketing Cloud by Jason Meketa

Keeping your fans engaged is key to increasing ticket sales, and Salesforce's Einstein Engagement Scoring can help you do just that. This AI-powered tool analyzes past interactions and predicts how likely someone is to open, click, or engage with your emails. With this insight, you...

12 Mar Nonprofit Membership Marketing Journeys

Posted at 18:06h in Non-Profit, Salesforce Marketing Cloud by Jason Meketa

At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re sharing findings from our work with several membership driven nonprofit organizations and the marketing journeys we have helped them build leveraging the Salesforce Marketing Cloud...

09 Oct Understanding Salesforce Data Cloud CRM Enrichments

Posted at 09:52h in Data Cloud by Jason Meketa

Having up-to-date and comprehensive data is crucial for effective decision-making. Salesforce CRM Enrichments are designed to enhance your existing Salesforce CRM data by integrating it with real-time information from Salesforce Data Cloud. This enriched data can include vital details such as company information, contact specifics,...

05 Sep Engagement Scoring with Salesforce Data Cloud

Posted at 14:18h in Data Cloud, Salesforce Marketing Cloud by Jason Meketa

Engagement Scoring with Salesforce Data Cloud: A Success Story with Team RWB At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re highlighting a compelling case study on how Team Red, White & Blue (Team RWB),...

Author: Jason Meketa