Author: Kyle Fox

28 Aug

Posted at 17:15h in Retail & Consumer Goods, Salesforce Marketing Cloud, Salesforce Marketing Cloud Personalization by

Retail is a competitive industry; having a solid product and a slick website is no longer enough. Customers expect timely, relevant, and personalized communication delivered in the right place at the right time. That’s where marketing automation and lifecycle campaigns come in. Below, we break down...

22 Jul

Posted at 10:00h in Mulesoft, Retail & Consumer Goods, Salesforce Marketing Cloud, Salesforce Sales Cloud by

Franchising is all about replication, consistency, and growth. Whether you’re opening your second location or expanding well beyond that, the systems behind your franchise must be as scalable as your business ambitions. That’s where the Salesforce ecosystem, when implemented strategically, becomes a cornerstone of franchise...