Offprem Blog | Salesforce Consultant Advice and News

11 Oct Sending from Private Domains in Marketing Cloud Engagement

Posted at 08:01h in Salesforce Marketing Cloud by Meghan Matt

If you are sending emails from Marketing Cloud then you know the importance of having the Sender Authentication Package (SAP) configured to ensure authentication, branding, and use of reply mail management. And if you are not familiar with the benefits of the SAP, then I...

09 Oct Understanding Salesforce Data Cloud CRM Enrichments

Posted at 09:52h in Data Cloud by Jason Meketa

Having up-to-date and comprehensive data is crucial for effective decision-making. Salesforce CRM Enrichments are designed to enhance your existing Salesforce CRM data by integrating it with real-time information from Salesforce Data Cloud. This enriched data can include vital details such as company information, contact specifics,...

26 Sep Marketing Cloud Engagement Email Tracking

Posted at 15:33h in Salesforce Marketing Cloud by Joseph James

An Overview of Tracking and Guidance on Upcoming Changes Opens. Clicks. Deliverability. Bounces. Unsubscribes. There are a variety of measurements of the success of an email campaign that depend upon these key pieces of engagement data. What trends in our sending behavior do we see recently based...

26 Sep Waterfall Segmentation in Salesforce Data Cloud

Posted at 11:10h in Data Cloud by Eric Gustafson

How Waterfall Segmentation in Salesforce Data Cloud Can Elevate Your Marketing Strategy In the ever-evolving landscape of digital marketing, precision and personalization are key. Enter Salesforce Data Cloud's waterfall segmentation—an innovative approach that takes customer segmentation to new levels by precisely targeting your audience. Here's why...

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23 Sep We have an API, why do we need Mulesoft?

Posted at 20:30h in Financial Services, Mulesoft by Michael Tallino

In today's world, every person and every business has data in more than one system. Sometimes those systems communicate effectively and seamlessly. Sometimes they don't. But what is an API (Application Programming Interface) and how does that come into play? What is an integration platform and...

11 Sep Offprem Joins Provisio Partners at the Human Services Hub

Posted at 16:38h in Offprem Announcements by Bill Cobb

Offprem is pleased to announce that we are joining Provisio Partners at the Human Services Hub at Dreamforce. Provisio and Offprem will bring together Nonprofit organizations, Philanthropies, Social Sector Agencies, and Ecosystem Partners for a day of education and collaboration. About Provisio Provisio exclusively serves social and...

11 Sep Data Cloud & Mulesoft Synergy

Posted at 10:07h in Data Cloud by Eric Gustafson

Understanding the Synergy Between Data Cloud and MuleSoft: Key Differences and Use Cases In the ever-evolving landscape of data management, businesses are increasingly seeking ways to streamline and enhance their data ecosystems. Two pivotal tools in this realm are Salesforce Data Cloud and MuleSoft. While both...

05 Sep Engagement Scoring with Salesforce Data Cloud

Posted at 14:18h in Data Cloud, Salesforce Marketing Cloud by Jason Meketa

Engagement Scoring with Salesforce Data Cloud: A Success Story with Team RWB At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re highlighting a compelling case study on how Team Red, White & Blue (Team RWB),...

14 Jul Sender Authentication Package(SAP) – What is it and do I need it?

Posted at 17:45h in Salesforce Marketing Cloud by Seraphima Mixon

What is a Sender Authentication Package (SAP)? A Sender Authentication Package is a SKU that is made up of 4 distinct products: A Dedicated IP AddressA Private Domain Account Branding (Link Wrapping)Reply Mail Management (RMM) The combination of these four products allows for verified, authenticated sending in a way...

07 Jun Automation Studio vs Journey Builder

Posted at 09:30h in Salesforce Marketing Cloud by Bill Cobb

Automation in Marketing Cloud Automation in Marketing Cloud can be accomplished in two different tools: Automation Studio (clever name) and Journey Builder. So, what are they? And how do they differ? Why have two automation tools at all - isn't that redundant? What is Automation Studio? Automation...