Offprem Blog | Salesforce Consultant Advice and News

08 Jul Data Cloud Simplifies Data Consolidation for Healthcare Companies

Posted at 09:45h in Health & Life Sciences by Katie Sommer

Salesforce Data Cloud helps healthcare organizations consolidate disparate data from various sources like EHRs, marketing platforms, and CRM systems into a single customer profile. This unified view enables personalized marketing, efficient care coordination, and streamlined compliance reporting, ultimately leading to better outcomes and operational efficiency....

07 Jul Leveraging Google Analytics and Salesforce Marketing Cloud Engagement

Posted at 19:12h in Salesforce Marketing Cloud by Jason Meketa

Introduction We live in an online world and as we know our organization’s web site traffic is an important set of data when trying to engage with our email and SMS subscribers. Yet regardless of the industry so many organizations have not properly taken the time...

30 Jun From Audit to Empowerment

Posted at 09:30h in Non-Profit by Rachel Bergsieker

How AFTD Maximized Its Salesforce Marketing Cloud Investment with Offprem Technology When The Association for Frontotemporal Degeneration (AFTD) partnered with Offprem Technology in December 2023, it marked the beginning of a strategic collaboration focused on unlocking the full potential of Salesforce Marketing Cloud Engagement. What began...

03 Apr Optimize Salesforce FSC with Rollup Relationships

Posted at 10:15h in Financial Services by Khadija Bennani-Smires

When using Salesforce Financial Services Cloud (FSC), the golden rule is to create a unified view of your client. In this article, we will explore how Rollup relationships can help your teams find the right data points faster and easier to optimize their daily operations...

25 Mar Boost your Sales Efficiency with Salesforce Sales Engagement

Posted at 12:14h in Salesforce Sales Cloud by Khadija Bennani-Smires

Learn how to use Salesforce Sales Engagement as a tool to bolster your sales operations and efficiency within Salesforce....

Engaging Fans in Real-Time with MCE Email Automation

21 Mar Engaging Fans in Real-Time with SFMCE Email Automation

Posted at 10:12h in Retail & Consumer Goods, Salesforce Marketing Cloud by Jason Meketa

Looking to engage your fans instantly based on their interactions with your brand? Salesforce Marketing Cloud Engagement (SFMCE) offers a seamless way to send real-time emails using its triggered API, perfect for both transactional and commercial communications. Imagine your website serves as the central touchpoint for...

19 Mar Using Einstein AI to Boost Fan Engagement and Sell More Tickets

Posted at 10:33h in Retail & Consumer Goods, Salesforce Marketing Cloud by Jason Meketa

Keeping your fans engaged is key to increasing ticket sales, and Salesforce's Einstein Engagement Scoring can help you do just that. This AI-powered tool analyzes past interactions and predicts how likely someone is to open, click, or engage with your emails. With this insight, you...

12 Mar Nonprofit Membership Marketing Journeys

Posted at 18:06h in Non-Profit, Salesforce Marketing Cloud by Jason Meketa

At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re sharing findings from our work with several membership driven nonprofit organizations and the marketing journeys we have helped them build leveraging the Salesforce Marketing Cloud...

06 Jan Einstein Send Time Optimization 201

Posted at 15:06h in Salesforce Marketing Cloud by Meghan Matt

In our last blog post, Einstein Send Time Optimization 101, we went over how to activate the tool and how to publish your first send utilizing the feature. Now, Einstein Send Time Optimization (STO) is set up and the emails have gone out that utilize...

30 Dec Einstein Send Time Optimization 101

Posted at 10:18h in Salesforce Marketing Cloud by Meghan Matt

Einstein is a collection of Salesforce AI product features across their products. Each Einstein product offered in Marketing Cloud Engagement deserves its own blog post. Today, I’m going to deep dive into Einstein Send Time Optimization (STO) for email. Einstein Send Time Optimization determines the...