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Einstein is a collection of Salesforce AI product features across their products. Each Einstein product offered in Marketing Cloud Engagement deserves its own blog post. Today, I’m going to deep dive into Einstein Send Time Optimization (STO) for email. Einstein Send Time Optimization determines the...

Having up-to-date and comprehensive data is crucial for effective decision-making. Salesforce CRM Enrichments are designed to enhance your existing Salesforce CRM data by integrating it with real-time information from Salesforce Data Cloud. This enriched data can include vital details such as company information, contact specifics,...

How Waterfall Segmentation in Salesforce Data Cloud Can Elevate Your Marketing Strategy In the ever-evolving landscape of digital marketing, precision and personalization are key. Enter Salesforce Data Cloud's waterfall segmentation—an innovative approach that takes customer segmentation to new levels by precisely targeting your audience. Here's why...