Data Cloud

02 Jan Salesforce Data 360 unlocks your Snowflake data for Marketing and Advertising

Posted at 10:57h in Data Cloud by Jason Meketa

Introduction You’ve made the investment. Your Snowflake data warehouse is live and consolidating valuable data from across your business: CRM; product; finance; support; and beyond. Your BI teams are already running reports, building dashboards, and answering critical business questions. But there’s a common gap we see again...

09 Oct Understanding Salesforce Data Cloud CRM Enrichments

Posted at 09:52h in Data Cloud by Jason Meketa

Having up-to-date and comprehensive data is crucial for effective decision-making. Salesforce CRM Enrichments are designed to enhance your existing Salesforce CRM data by integrating it with real-time information from Salesforce Data Cloud. This enriched data can include vital details such as company information, contact specifics,...

26 Sep Waterfall Segmentation in Salesforce Data Cloud

Posted at 11:10h in Data Cloud by Offprem Technology

How Waterfall Segmentation in Salesforce Data Cloud Can Elevate Your Marketing Strategy In the ever-evolving landscape of digital marketing, precision and personalization are key. Enter Salesforce Data Cloud's waterfall segmentation—an innovative approach that takes customer segmentation to new levels by precisely targeting your audience. Here's why...

11 Sep Data Cloud & Mulesoft Synergy

Posted at 10:07h in Data Cloud by Offprem Technology

Understanding the Synergy Between Data Cloud and MuleSoft: Key Differences and Use Cases In the ever-evolving landscape of data management, businesses are increasingly seeking ways to streamline and enhance their data ecosystems. Two pivotal tools in this realm are Salesforce Data Cloud and MuleSoft. While both...

05 Sep Engagement Scoring with Salesforce Data Cloud

Posted at 14:18h in Data Cloud, Salesforce Marketing Cloud by Jason Meketa

Engagement Scoring with Salesforce Data Cloud: A Success Story with Team RWB At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re highlighting a compelling case study on how Team Red, White & Blue (Team RWB),...