Data Cloud

26 Sep Waterfall Segmentation in Salesforce Data Cloud

Posted at 11:10h in Data Cloud by Eric Gustafson

How Waterfall Segmentation in Salesforce Data Cloud Can Elevate Your Marketing Strategy In the ever-evolving landscape of digital marketing, precision and personalization are key. Enter Salesforce Data Cloud's waterfall segmentation—an innovative approach that takes customer segmentation to new levels by precisely targeting your audience. Here's why...

11 Sep Data Cloud & Mulesoft Synergy

Posted at 10:07h in Data Cloud by Eric Gustafson

Understanding the Synergy Between Data Cloud and MuleSoft: Key Differences and Use Cases In the ever-evolving landscape of data management, businesses are increasingly seeking ways to streamline and enhance their data ecosystems. Two pivotal tools in this realm are Salesforce Data Cloud and MuleSoft. While both...

05 Sep Engagement Scoring with Salesforce Data Cloud

Posted at 14:18h in Data Cloud, Salesforce Marketing Cloud by Jason Meketa

Engagement Scoring with Salesforce Data Cloud: A Success Story with Team RWB At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re highlighting a compelling case study on how Team Red, White & Blue (Team RWB),...