For a Retail and Consumer Goods company, Black Friday and Cyber Monday are critical! In today’s day and age, it’s more so turning into “Cyber Week.” The buzz around Cyber Week offers retailers an opportunity to ramp up their marketing efforts. The intense online engagement...
Franchising is all about replication, consistency, and growth. Whether you’re opening your second location or expanding well beyond that, the systems behind your franchise must be as scalable as your business ambitions. That’s where the Salesforce ecosystem, when implemented strategically, becomes a cornerstone of franchise...
Looking to engage your fans instantly based on their interactions with your brand? Salesforce Marketing Cloud Engagement (SFMCE) offers a seamless way to send real-time emails using its triggered API, perfect for both transactional and commercial communications. Imagine your website serves as the central touchpoint for...
Keeping your fans engaged is key to increasing ticket sales, and Salesforce's Einstein Engagement Scoring can help you do just that. This AI-powered tool analyzes past interactions and predicts how likely someone is to open, click, or engage with your emails. With this insight, you...
In today’s digital landscape, email marketing remains one of the most effective ways to engage with customers and drive conversions. However, ensuring that your emails actually reach their intended recipients is crucial. This is where IP warming comes into play. In this blog, we’ll discuss...