Salesforce Marketing Cloud Archives

22 Jul Build a Scalable Franchise Model in Salesforce

Posted at 10:00h in Mulesoft, Retail & Consumer Goods, Salesforce Marketing Cloud, Salesforce Sales Cloud by Kyle Fox

Franchising is all about replication, consistency, and growth. Whether you’re opening your second location or expanding well beyond that, the systems behind your franchise must be as scalable as your business ambitions. That’s where the Salesforce ecosystem, when implemented strategically, becomes a cornerstone of franchise...

07 Jul Leveraging Google Analytics and Salesforce Marketing Cloud Engagement

Posted at 19:12h in Salesforce Marketing Cloud by Jason Meketa

Introduction We live in an online world and as we know our organization’s web site traffic is an important set of data when trying to engage with our email and SMS subscribers. Yet regardless of the industry so many organizations have not properly taken the time...

Engaging Fans in Real-Time with MCE Email Automation

21 Mar Engaging Fans in Real-Time with SFMCE Email Automation

Posted at 10:12h in Retail & Consumer Goods, Salesforce Marketing Cloud by Jason Meketa

Looking to engage your fans instantly based on their interactions with your brand? Salesforce Marketing Cloud Engagement (SFMCE) offers a seamless way to send real-time emails using its triggered API, perfect for both transactional and commercial communications. Imagine your website serves as the central touchpoint for...

19 Mar Using Einstein AI to Boost Fan Engagement and Sell More Tickets

Posted at 10:33h in Retail & Consumer Goods, Salesforce Marketing Cloud by Jason Meketa

Keeping your fans engaged is key to increasing ticket sales, and Salesforce's Einstein Engagement Scoring can help you do just that. This AI-powered tool analyzes past interactions and predicts how likely someone is to open, click, or engage with your emails. With this insight, you...

12 Mar Nonprofit Membership Marketing Journeys

Posted at 18:06h in Non-Profit, Salesforce Marketing Cloud by Jason Meketa

At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re sharing findings from our work with several membership driven nonprofit organizations and the marketing journeys we have helped them build leveraging the Salesforce Marketing Cloud...

06 Jan Einstein Send Time Optimization 201

Posted at 15:06h in Salesforce Marketing Cloud by Meghan Matt

In our last blog post, Einstein Send Time Optimization 101, we went over how to activate the tool and how to publish your first send utilizing the feature. Now, Einstein Send Time Optimization (STO) is set up and the emails have gone out that utilize...

30 Dec Einstein Send Time Optimization 101

Posted at 10:18h in Salesforce Marketing Cloud by Meghan Matt

Einstein is a collection of Salesforce AI product features across their products. Each Einstein product offered in Marketing Cloud Engagement deserves its own blog post. Today, I’m going to deep dive into Einstein Send Time Optimization (STO) for email. Einstein Send Time Optimization determines the...

02 Dec The Importance of IP Warming: Essentials to High Email Deliverability

Posted at 10:31h in Retail & Consumer Goods, Salesforce Marketing Cloud by Kyle Fox

In today’s digital landscape, email marketing remains one of the most effective ways to engage with customers and drive conversions. However, ensuring that your emails actually reach their intended recipients is crucial. This is where IP warming comes into play. In this blog, we’ll discuss...

18 Oct Enhance Patient Engagement with Journey Builder

Posted at 13:08h in Health & Life Sciences, Salesforce Marketing Cloud by Katie Sommer

Unlocking Potential: How HLS Organizations can Embrace Journey Builder for Enhanced Patient Engagement In the ever-evolving landscape of healthcare, building strong relationships with patients is more critical than ever. Health and Life Sciences (HLS) organizations are turning to innovative marketing campaigns powered by Journey Builder to...

11 Oct Sending from Private Domains in Marketing Cloud Engagement

Posted at 08:01h in Salesforce Marketing Cloud by Meghan Matt

If you are sending emails from Marketing Cloud then you know the importance of having the Sender Authentication Package (SAP) configured to ensure authentication, branding, and use of reply mail management. And if you are not familiar with the benefits of the SAP, then I...