Unlocking Potential: How HLS Organizations can Embrace Journey Builder for Enhanced Patient Engagement In the ever-evolving landscape of healthcare, building strong relationships with patients is more critical than ever. Health and Life Sciences (HLS) organizations are turning to innovative marketing campaigns powered by Journey Builder to...
An Overview of Tracking and Guidance on Upcoming Changes Opens. Clicks. Deliverability. Bounces. Unsubscribes. There are a variety of measurements of the success of an email campaign that depend upon these key pieces of engagement data. What trends in our sending behavior do we see recently based...
Engagement Scoring with Salesforce Data Cloud: A Success Story with Team RWB At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re highlighting a compelling case study on how Team Red, White & Blue (Team RWB),...
What is a Sender Authentication Package (SAP)? A Sender Authentication Package is a SKU that is made up of 4 distinct products: A Dedicated IP AddressA Private Domain Account Branding (Link Wrapping)Reply Mail Management (RMM) The combination of these four products allows for verified, authenticated sending in a way...
Automation in Marketing Cloud Automation in Marketing Cloud can be accomplished in two different tools: Automation Studio (clever name) and Journey Builder. So, what are they? And how do they differ? Why have two automation tools at all - isn't that redundant? What is Automation Studio? Automation...
“Web Tracking” can refer to quite a few things, but most often, it relates to being able to take action based on a user’s behavior on a website. This could include; which pages they land on, the duration they’re on those pages, even where their...
Have you been hearing the term SSL lately and don’t know what it is? Are your emails and messages not being delivered properly? Are your customers receiving a “NOT SECURE” message when trying to access your site? Well then, it may be time to make...