Salesforce Marketing Cloud

Franchising is all about replication, consistency, and growth. Whether you’re opening your second location or expanding well beyond that, the systems behind your franchise must be as scalable as your business ambitions. That’s where the Salesforce ecosystem, when implemented strategically, becomes a cornerstone of franchise...

Einstein is a collection of Salesforce AI product features across their products. Each Einstein product offered in Marketing Cloud Engagement deserves its own blog post. Today, I’m going to deep dive into Einstein Send Time Optimization (STO) for email. Einstein Send Time Optimization determines the...