Salesforce Marketing Cloud

30 Dec Einstein Send Time Optimization 201

Posted at 15:06h in Salesforce Marketing Cloud by Meghan Matt

In our last blog post, Einstein Send Time Optimization 101, we went over how to activate the tool and how to publish your first send utilizing the feature. Now, Einstein Send Time Optimization (STO) is set up and the emails have gone out that utilize...

30 Dec Einstein Send Time Optimization 101

Posted at 10:18h in Salesforce Marketing Cloud by Meghan Matt

Einstein is a collection of Salesforce AI product features across their products. Each Einstein product offered in Marketing Cloud Engagement deserves its own blog post. Today, I’m going to deep dive into Einstein Send Time Optimization (STO) for email. Einstein Send Time Optimization determines the...

02 Dec The Importance of IP Warming: Essentials to High Email Deliverability

Posted at 10:31h in Retail & Consumer Goods, Salesforce Marketing Cloud by Kyle Fox

In today’s digital landscape, email marketing remains one of the most effective ways to engage with customers and drive conversions. However, ensuring that your emails actually reach their intended recipients is crucial. This is where IP warming comes into play. In this blog, we’ll discuss...

18 Oct Enhance Patient Engagement with Journey Builder

Posted at 13:08h in Health & Life Sciences, Salesforce Marketing Cloud by Katie Sommer

Unlocking Potential: How HLS Organizations can Embrace Journey Builder for Enhanced Patient Engagement In the ever-evolving landscape of healthcare, building strong relationships with patients is more critical than ever. Health and Life Sciences (HLS) organizations are turning to innovative marketing campaigns powered by Journey Builder to...

11 Oct Sending from Private Domains in Marketing Cloud Engagement

Posted at 08:01h in Salesforce Marketing Cloud by Meghan Matt

If you are sending emails from Marketing Cloud then you know the importance of having the Sender Authentication Package (SAP) configured to ensure authentication, branding, and use of reply mail management. And if you are not familiar with the benefits of the SAP, then I...

26 Sep Marketing Cloud Engagement Email Tracking

Posted at 15:33h in Salesforce Marketing Cloud by Joseph James

An Overview of Tracking and Guidance on Upcoming Changes Opens. Clicks. Deliverability. Bounces. Unsubscribes. There are a variety of measurements of the success of an email campaign that depend upon these key pieces of engagement data. What trends in our sending behavior do we see recently based...

05 Sep Engagement Scoring with Salesforce Data Cloud

Posted at 14:18h in Data Cloud, Salesforce Marketing Cloud by Jason Meketa

Engagement Scoring with Salesforce Data Cloud: A Success Story with Team RWB At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re highlighting a compelling case study on how Team Red, White & Blue (Team RWB),...

14 Jul Sender Authentication Package(SAP) – What is it and do I need it?

Posted at 17:45h in Salesforce Marketing Cloud by Seraphima Mixon

What is a Sender Authentication Package (SAP)? A Sender Authentication Package is a SKU that is made up of 4 distinct products: A Dedicated IP AddressA Private Domain Account Branding (Link Wrapping)Reply Mail Management (RMM) The combination of these four products allows for verified, authenticated sending in a way...

07 Jun Automation Studio vs Journey Builder

Posted at 09:30h in Salesforce Marketing Cloud by Bill Cobb

Automation in Marketing Cloud Automation in Marketing Cloud can be accomplished in two different tools: Automation Studio (clever name) and Journey Builder. So, what are they? And how do they differ? Why have two automation tools at all - isn't that redundant? What is Automation Studio? Automation...

18 May Web Tracking in Marketing Cloud

Posted at 16:19h in Salesforce Marketing Cloud by Seraphima Mixon

“Web Tracking” can refer to quite a few things, but most often, it relates to being able to take action based on a user’s behavior on a website. This could include; which pages they land on, the duration they’re on those pages, even where their...