Salesforce Marketing Automation Tag

05 Sep Engagement Scoring with Salesforce Data Cloud

Posted at 14:18h in Data Cloud, Salesforce Marketing Cloud by Jason Meketa

Engagement Scoring with Salesforce Data Cloud: A Success Story with Team RWB At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re highlighting a compelling case study on how Team Red, White & Blue (Team RWB),...

07 Jun Automation Studio vs Journey Builder

Posted at 09:30h in Salesforce Marketing Cloud by Bill Cobb

Automation in Marketing Cloud Automation in Marketing Cloud can be accomplished in two different tools: Automation Studio (clever name) and Journey Builder. So, what are they? And how do they differ? Why have two automation tools at all - isn't that redundant? What is Automation Studio? Automation...