Salesforce Marketing Cloud Archives

28 Aug Essential Marketing Campaigns Every Retailer Should Have

Posted at 17:15h in Retail & Consumer Goods, Salesforce Marketing Cloud, Salesforce Marketing Cloud Personalization by Kyle Fox

Retail is a competitive industry; having a solid product and a slick website is no longer enough. Customers expect timely, relevant, and personalized communication delivered in the right place at the right time. That’s where marketing automation and lifecycle campaigns come in. Below, we break down...

19 Aug Custom Reporting in Salesforce Marketing Cloud Engagement: Unlocking Advanced Insights

Posted at 12:25h in Salesforce Marketing Cloud by Jason Meketa

The Opportunity Salesforce Marketing Cloud Engagement (SFMCE) is a powerhouse for multi-channel marketing (email, SMS, and beyond). With every message sent, the platform automatically captures essential engagement data like opens, clicks, and unsubscribes. But what if you need to go further? If your organization already uses an external...

14 Aug The Importance of Cyber Week for Retailers

Posted at 13:00h in Retail & Consumer Goods, Salesforce Marketing Cloud by Kyle Fox

For a Retail and Consumer Goods company, Black Friday and Cyber Monday are critical! In today’s day and age, it’s more so turning into “Cyber Week.” The buzz around Cyber Week offers retailers an opportunity to ramp up their marketing efforts. The intense online engagement...

07 Jul Leveraging Google Analytics and Salesforce Marketing Cloud Engagement

Posted at 19:12h in Salesforce Marketing Cloud by Jason Meketa

Introduction We live in an online world and as we know our organization’s web site traffic is an important set of data when trying to engage with our email and SMS subscribers. Yet regardless of the industry so many organizations have not properly taken the time...

Engaging Fans in Real-Time with MCE Email Automation

21 Mar Engaging Fans in Real-Time with SFMCE Email Automation

Posted at 10:12h in Retail & Consumer Goods, Salesforce Marketing Cloud by Jason Meketa

Looking to engage your fans instantly based on their interactions with your brand? Salesforce Marketing Cloud Engagement (SFMCE) offers a seamless way to send real-time emails using its triggered API, perfect for both transactional and commercial communications. Imagine your website serves as the central touchpoint for...

19 Mar Using Einstein AI to Boost Fan Engagement and Sell More Tickets

Posted at 10:33h in Retail & Consumer Goods, Salesforce Marketing Cloud by Jason Meketa

Keeping your fans engaged is key to increasing ticket sales, and Salesforce's Einstein Engagement Scoring can help you do just that. This AI-powered tool analyzes past interactions and predicts how likely someone is to open, click, or engage with your emails. With this insight, you...

12 Mar Nonprofit Membership Marketing Journeys

Posted at 18:06h in Non-Profit, Salesforce Marketing Cloud by Jason Meketa

At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re sharing findings from our work with several membership driven nonprofit organizations and the marketing journeys we have helped them build leveraging the Salesforce Marketing Cloud...

06 Jan Einstein Send Time Optimization 201

Posted at 15:06h in Salesforce Marketing Cloud by Meghan Matt

In our last blog post, Einstein Send Time Optimization 101, we went over how to activate the tool and how to publish your first send utilizing the feature. Now, Einstein Send Time Optimization (STO) is set up and the emails have gone out that utilize...

02 Dec The Importance of IP Warming: Essentials to High Email Deliverability

Posted at 10:31h in Retail & Consumer Goods, Salesforce Marketing Cloud by Kyle Fox

In today’s digital landscape, email marketing remains one of the most effective ways to engage with customers and drive conversions. However, ensuring that your emails actually reach their intended recipients is crucial. This is where IP warming comes into play. In this blog, we’ll discuss...

18 Oct Enhance Patient Engagement with Journey Builder

Posted at 13:08h in Health & Life Sciences, Salesforce Marketing Cloud by Katie Sommer

Unlocking Potential: How HLS Organizations can Embrace Journey Builder for Enhanced Patient Engagement In the ever-evolving landscape of healthcare, building strong relationships with patients is more critical than ever. Health and Life Sciences (HLS) organizations are turning to innovative marketing campaigns powered by Journey Builder to...

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