Salesforce Marketing Cloud Archives

30 Dec Einstein Send Time Optimization 201

Posted at 15:06h in Salesforce Marketing Cloud by Meghan Matt

In our last blog post, Einstein Send Time Optimization 101, we went over how to activate the tool and how to publish your first send utilizing the feature. Now, Einstein Send Time Optimization (STO) is set up and the emails have gone out that utilize...

10 Dec Transforming Business Through Technology: TNT Tuckpointing’s Journey

Posted at 16:50h in Salesforce Marketing Cloud Growth by Caleb Truax

Since 1993, TNT Tuckpointing has proudly served businesses with top-notch masonry building restoration services. TNT Tuckpointing's commitment to quality and excellence has been the cornerstone of their success, but as the landscape of business evolves, so too must the approach to marketing and sales. Meet Josh:...

02 Dec The Importance of IP Warming: Essentials to High Email Deliverability

Posted at 10:31h in Retail & Consumer Goods, Salesforce Marketing Cloud by Kyle Fox

In today’s digital landscape, email marketing remains one of the most effective ways to engage with customers and drive conversions. However, ensuring that your emails actually reach their intended recipients is crucial. This is where IP warming comes into play. In this blog, we’ll discuss...

18 Oct Enhance Patient Engagement with Journey Builder

Posted at 13:08h in Health & Life Sciences, Salesforce Marketing Cloud by Katie Sommer

Unlocking Potential: How HLS Organizations can Embrace Journey Builder for Enhanced Patient Engagement In the ever-evolving landscape of healthcare, building strong relationships with patients is more critical than ever. Health and Life Sciences (HLS) organizations are turning to innovative marketing campaigns powered by Journey Builder to...

11 Oct Sending from Private Domains in Marketing Cloud Engagement

Posted at 08:01h in Salesforce Marketing Cloud by Meghan Matt

If you are sending emails from Marketing Cloud then you know the importance of having the Sender Authentication Package (SAP) configured to ensure authentication, branding, and use of reply mail management. And if you are not familiar with the benefits of the SAP, then I...

26 Sep Marketing Cloud Engagement Email Tracking

Posted at 15:33h in Salesforce Marketing Cloud by Joseph James

An Overview of Tracking and Guidance on Upcoming Changes Opens. Clicks. Deliverability. Bounces. Unsubscribes. There are a variety of measurements of the success of an email campaign that depend upon these key pieces of engagement data. What trends in our sending behavior do we see recently based...

05 Sep Engagement Scoring with Salesforce Data Cloud

Posted at 14:18h in Data Cloud, Salesforce Marketing Cloud by Jason Meketa

Engagement Scoring with Salesforce Data Cloud: A Success Story with Team RWB At Offprem Technology, we’re always excited to share how innovative solutions can transform organizations and enhance their operations. Today, we’re highlighting a compelling case study on how Team Red, White & Blue (Team RWB),...

07 Jun Automation Studio vs Journey Builder

Posted at 09:30h in Salesforce Marketing Cloud by Bill Cobb

Automation in Marketing Cloud Automation in Marketing Cloud can be accomplished in two different tools: Automation Studio (clever name) and Journey Builder. So, what are they? And how do they differ? Why have two automation tools at all - isn't that redundant? What is Automation Studio? Automation...

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